Super Bowl LVIII marked a shift in advertising trends, moving from cryptocurrency ads, despite a strong crypto presence, to entertainment and traditional brand promotions over fintech themes.
For Super Bowl LVIII, the crypto community’s rumors about the lack of cryptocurrency ads were confirmed. Unlike previous years, especially Super Bowl LVI in 2022, when crypto ads were prominent with companies like FTX leading the way with high-profile ads featuring celebrities like Larry David, this year marks a significant change. The focus has shifted decidedly from fintech topics to “fun, humor and entertainment”, with no cryptocurrency exchange ads expected to be part of the lineup.
This transition reflects a broader trend in advertising strategy for the event, with flagship brands such as BMW, Budweiser, State Farm, Oreo, DoorDash and Hellman’s Mayonnaise taking center stage. The change comes after the notable absence of digital asset ads in 2023’s Super Bowl LVII, following a tumultuous period for the crypto market marked by several bankruptcy filings by major crypto firms and a significant market decline.
The decision to exclude crypto ads from Super Bowl LVIII underscores a strategic move toward entertainment-focused content that is likely intended to appeal to a broader audience beyond fintech enthusiasts. The move may also reflect a cautious approach by the event’s advertisers and organizers, given the legal and financial controversies that have followed the collapse of major players such as FTX, which faced multiple lawsuits from investors.
In summary, Super Bowl LVIII represents a notable departure from recent cryptocurrency advertising trends, opting instead for a lineup that emphasizes entertainment and mass appeal. This change highlights the evolving nature of promotional strategies at major events and the changing landscape of the cryptocurrency industry’s public relations efforts.
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