The TON Foundation launched Open League Season 1 with $115 million in Toncoin rewards for community engagement and project growth on the TON blockchain.
The TON Foundation has officially announced the launch of The Open League Season 1, a robust incentive program designed to encourage growth and engagement in the TON blockchain ecosystem. Starting April 1, the TON Foundation will distribute a staggering 30 million Toncoins to the community, approximately worth $115 million, in an innovative effort to integrate Telegram’s user base with on-chain activities and attract new Web3 projects.
The Open League pilot season saw impressive results, with a 70% increase in Total Value Locked (TVL) and a 370% increase in daily active wallets, all within just two weeks. These numbers highlight the potential impact of a full season of The Open League on the TON ecosystem and the broader cryptocurrency market.
The Open League is structured around four key systems designed to serve different segments of the community:
The League: With a prize pool of $5 million Toncoin, The League is a KPI competition where Web3 projects compete for a seasonal prize. The league features a major and minor division, with real-time leaderboards fostering a competitive environment.
Token Mining: Projects are encouraged to create viral token mining mechanisms that reward users, especially newcomers or “n00bie norms,” with free tokens through simple, user-friendly programs.
Quests & Airdrops: Aimed at “Degen Dabblers”, this category offers $22 million in Toncoin for community members who participate in on-chain activities. Users can earn non-transferable Soul Bound Tokens by completing various quests, with airdrops providing spontaneous additional rewards.
Liquid Pool Enhancement: Aimed at the more experienced segment of the community, or “CHADs,” this initiative allocates $40 million in Toncoin to enhance Liquid Pool rewards. Major League projects get a significant boost to attract liquidity providers, while Minor League projects also get incentives.
The Open League aims to create a self-reinforcing “flywheel” effect, driving mass adoption on the chain and positioning TON as the blockchain for consumer-centric applications. By leveraging Telegram’s user base and ensuring a seamless transition from messaging app users to chain participants, the TON Foundation is making a bold statement about cryptocurrency accessibility.
The TON Foundation’s initiative comes at a time when the blockchain industry is looking for new ways to promote user adoption and engagement. By providing significant incentives and lowering barriers to entry, The Open League can serve as a template for other blockchain projects looking to expand their reach.
As an open invitation to Web3 projects from any blockchain, the TON Foundation encourages migrations to TON, offering an excellent opportunity to tap into a massive user base and participate in Season 1 of The Open League.
The Open League Season 1 is more than just a competition; this represents a strategic move by the TON Foundation to demonstrate the practicality and scalability of blockchain integrated with a popular social messaging platform such as Telegram. As the season progresses, it will be critical to monitor community adoption and adaptation by new and existing projects within the TON ecosystem.
This initiative is a significant step towards the TON Foundation’s vision of putting crypto in every pocket and demonstrates the potential of blockchain technology to become more intuitive, rewarding and widely accessible. As the season unfolds, the industry will be watching closely to see if this experiment can truly revolutionize the way we think about blockchain technology and its applications.
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