Visa Unveils Innovative Web3 Loyalty Program with SmartMedia Technologies

Visa, a leader in digital payments, recently announced a breakthrough in customer engagement: the Visa Web3 Loyalty Engagement Solution. This innovative approach, launched on January 4, 2024, marks a major advance in the digital world, especially in the area of ​​customer loyalty.

The Visa Web3 Loyalty Engagement solution represents a dynamic shift from traditional loyalty programs that have remained largely unchanged over the past decade. Visa’s new system is designed to meet the evolving expectations of consumers who are now looking for rewards beyond the standard points-based system. Research shows that over 77% of consumers worldwide value real-world experiences, and 60% want personalized experiences tailored to their preferences.

In partnership with SmartMedia Technologies, Visa has developed a platform that bridges the gap between Web2 and Web3 innovations. This collaboration aims to redefine the value exchange between brands and consumers by focusing on mobile payments. SmartMedia Technologies CEO, Tyler Moebius, emphasized their commitment to providing engaging and relevant experiences in a rapidly evolving consumer environment.

The new loyalty solution offers brands the ability to create immersive, digital-first experiences such as gaming giveaways and augmented reality treasure hunts. Brands can now reward customers not only for their transactions, but also for their active engagement with the brand. This approach is expected to pave the way for seamless integration of digital and real experiences.

The role of SmartMedia Technologies is crucial in this endeavour. As a trusted enterprise Web3 platform for engagement and loyalty, it provides gamified augmented reality (AR) and spatial experiences. Users can earn and redeem tokens and rewards through SmartMedia Wallet, a user-friendly Web3 mobile application. This technology enables brands to deliver personalized loyalty experiences and effectively reach digital and mobile audiences​​.

The Visa Web3 Loyalty Engagement solution marks a significant step in integrating digital payment solutions with innovative customer engagement strategies. It highlights Visa’s continued leadership in digital payments and its commitment to stay ahead of the curve in the rapidly evolving world of consumer engagement and loyalty programs.

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