Starbucks Halts NFT Beta Program, Eyes Future Digital Loyalty Strategies
Starbucks is shutting down its NFT program, with CEO Steve Kaczynski optimistic about the future of loyalty and NFT programs as the company plans its next digital strategy. Starbucks, the global coffee chain, has announced the end of its non-fungible token (NFT) beta program as it recalibrates its approach to digital loyalty incentives. The head … Read more